The Media Industry
As a communication sciences student, being a part of the media industry is a dream of mine. Due to that, studies related to communication sciences interest me. One of the studies that interest me the most is the study of media and its influence on pop culture. Golding and Murdock once said, “Media as a political and economic vehicle, tends to be controlled by conglomerates and media barons who are becoming fewer in number but through acquisition, control the larger part of the world’s mass media and mass communication” (Golding & Murdock, 2000:71). For a fact, mass media is highly influential. Although pop culture is produced by the members of a society, a specific subculture can turn into popular culture with the help of mass media. It is due to the fact that mass media, whether it be printed or electronic, has the ability to spread messages massively (in which reaches a large number of audiences) and repeatedly. in a short period of time. Due to having the ability ment...